What is Rewards?
Rewards is ezCater’s loyalty program for business catering customers.
Customers earn points on eligible ezCater Marketplace orders
Those points can be redeemed for discounts on future orders or Amazon gift cards
Participating restaurants can boost the base earn rate with a Rewards multiplier, offering extra points on orders from their brand
Important scope
Rewards applies to Marketplace orders only
Rewards does not apply to orders placed on your own site via Online Ordering
How Rewards helps customers
For catering buyers, Rewards delivers clear value
Earn rewards on every eligible Marketplace order
Customers typically earn 1 point per $1 spent on food
Extra value with multipliers
Your Rewards multiplier offers customers extra points (up to 5x) on orders placed with your restaurant
Flexible redemption
Points can be redeemed for discounts on future orders and Amazon gift cards
Simple, automatic experience
No promo codes needed
Points accrue automatically in the customer's ezCater account
For many business buyers, Rewards makes ezCater the default place to order catering because they see a tangible return on their company’s food spend.
How Rewards helps your brand
By opting into Rewards and setting a multiplier, you can
Attract more customers
Customers who care about rewards actively seek out listings that offer extra points
Your multiplier helps your restaurant stand out in search and filters, driving more views and clicks
Win more head‑to‑head comparisons
When a customer is choosing between several restaurants that all fit their needs
A Rewards tag and multiplier can tip the decision in your favor
Buyers may be more willing to try a new brand if they see extra rewards
Encourage repeat business
Customers who earn extra points with your brand have a reason to come back
Rewards can help you retain customers and win back lapsed buyers, especially when combined with other marketing programs like Sponsored Listings or Marketplace Promos (where available)
How Rewards appears on Marketplace listings
When you opt into Rewards and set a multiplier, customers will see several visual cues in the ezCater Marketplace
Listing badge and search indicators
On your Marketplace listing, customers will see:
A rewards badge or text that highlights your Rewards multiplier (i.e. 5x Rewards)
In Marketplace search:
Customers can use filters or visual cues to find restaurants that offer additional Rewards points
Your listing may appear more attractive in search results because of the additional value you provide through rewards
Ordering experience
When a customer places an order:
The checkout or order summary will show how many Rewards points they will earn
Orders from your restaurant with an active multiplier will show higher point totals, reinforcing the value of choosing your brand
How to opt in and manage Rewards in the Partner Portal
You can opt in and adjust your Rewards participation at any time directly in the Partner Portal.
Opting in to Rewards
To get started:
Log in to your Partner Portal (web)
Navigate to Marketing > Rewards
Select the desired location
From there, you can:
Turn Rewards ON for that store
Choose your opt-in level
Select a setting of 2-5%
This spend applies an equal multiplier of rewards to customers on orders from your location
i.e. 5% = 5x multiplier
Rewards spend is based on the subtotal of each order
Viewing Rewards Spends
You can see your Rewards spend per order in a few places:
Order details page in the financial breakdown
Negative line item showing "Rewards promo"
Payment order report or completed order report
In column "X" labeled Rewards
See how to create order reports here
Payment breakdown in Financials tab
Click into a payment to see a breakdown
Rewards spend amount will show under Marketing Spend
Adjusting your settings
You can update your multiplier any time in the Partner Portal
Increase the multiplier when you want to drive more demand:
Launching a new location
Competing in a dense market
Targeting key seasons or events
Decrease it if you need to rebalance margins vs. volume
Changes typically take effect immediately and will be reflected on any future submitted orders.
By participating in Rewards, you give customers a compelling reason to discover, choose, and come back to your brand. With clear Marketplace indicators and simple configuration in the Marketing tab of the Partner Portal, Rewards is one of the most powerful tools available to help you grow loyalty on the ezCater Marketplace.
If you have questions about Rewards or want help picking a multiplier, contact Partner Success at [email protected]