Overview: What are Online Ordering Promos?
Online Ordering Promos are partner‑funded discounts that apply only to orders placed through Online Ordering on your website (not on the ezCater Marketplace).
You can use them to:
Incentivize customers to try Online Ordering (e.g., “$20 off your first Online Ordering purchase”)
Drive demand on specific days or windows (e.g., weekday lunch specials)
Encourage larger orders by setting order minimums
Promos are applied via a promo code entered by customers at checkout
You control:
The discount type and amount (e.g., $ off or % off)
Any order minimum (e.g., $150+ orders only)
The promo code
Start and end dates
Eligible locations
Promos apply only to Online Ordering orders and do not affect Marketplace pricing or promos.
Creating an Online Ordering Promo in the Partner Portal
You can set up and manage Online Ordering promos directly in the Partner Portal.
Accessing Online Ordering promo settings
Log in to the Partner Portal
Navigate to the Promotions tab (or Marketing → Online Ordering)
You’ll see any existing or scheduled promos and have the ability to create a new promo
Creating a new promo
On the Online Ordering promos page, slick "Create new promotion" at the top of the page, then follow the steps below:
Name your promo
This will be what shows on orders for you and customers
Create a promo code
What customers enter to apply promo
15 character limit
Set discount type
Dollar amount or percentage
Set order minimum (optional)
The minimum spend by customer to apply for promo
Set promo schedule
Expiration date
Eligible days (weekdays only or everyday)
Choose participating locations
All stores or choose specific stores
Read/accept terms and create promotion
The promo will be active as soon as it is created
Once active, eligible Online Ordering customers will be able to apply the promo to their order using the promo code
Editing or ending a promo
To end a promo, navigate to Marketing → Online Ordering and click on the desired promo:
Click "end promo" at the top of the page
The code will not work on future orders, but the promotional discount will still be honored on orders that have already been placed
You won’t be able to edit a promotion once it’s live. Codes cannot be deleted, edited, or reused
Tracking Online Ordering promo performance
Online Ordering promo performance can be monitored in the Partner Portal.
Viewing results in the Partner Portal
Main view
From the Marketing → Online Ordering page, you can see all active and expired promos.
Here you'll see:
Participating stores
Redemptions
Revenue from orders
Dates active
Promo status
Promotion Performance
From the main view, click into a specific promo for a deeper look
In Overview you can see:
Total redemptions
Total revenue from orders
Unique customers
Days active
Shortlink to promote in marketing (email, social, etc)
Performance by store
Switch to Redemptions at the top to see a breakdown of orders placed using the promo:
Order number
Submission date
Location / customer
Store
Order date/time
How Online Ordering promos are applied to orders
Understanding how promos affect pricing, tax, and commission is important for forecasting margins and reconciling payouts.
How the discount is applied
When an Online Ordering promo is applied:
The discount is applied to the subtotal
A negative line item shows in the financial breakdown on the order details page in your Partner Portal
A discount line is shown in the customer’s checkout and order summary
The customer pays the discounted total
For example:
Food subtotal: $300
Promo: $30 off (10%)
New food subtotal: $270
Impact on commission and tax
Commission is calculated and deduced on the total amount before the promotion is applied
Tax is calculated on the amount before the promo is applied
By using Online Ordering Promos, you can:
Offer compelling deals to customers ordering directly from your website
Increase conversion and average order value for Online Ordering
Track results and refine your promotional strategy using tools in the Marketing tab of the Partner Portal
For help designing promotions or understanding how discounts affect your payouts, contact Partner Success at [email protected].