The Journey to More Orders

Phase	Focus Area	Key Action
1. Foundation	Operations & Reliability	Consistently fulfill orders on time to earn the Reliability Rockstar badge and maintain a 4.0+ star rating
2. Optimization	Menu Strategy	Choose menu items business customers love, and ensure every item has high-quality photos
3. Expansion	Account Settings & Online Ordering	Make sure your settings and parameters help you get found. Add Online Ordering to your website to capture direct leads and naturally boost your Marketplace ranking
4. Acceleration	Marketing Programs	Use our marketing tools to increase visibility and attract customers to your menu

Operations & Reliability

Steps to increase your visibility through your operations:

Ensure your Operational Metrics performance is strong
1. Avoiding cancellations and rejections as well as providing accurate, on-time orders for customers, is the best way to improve search ranking and gain repeat business
Qualify as a Reliability Rockstar
1. Rockstar status is crucial for growth, as approximately 40% of customers actively use this filter to discover trusted restaurants
Maintain a 4-star rating or above
1. Your star rating is calculated from your customer Reviews and a 4-star rating is required to qualify for the Preferred Partner Program
Provide Delivery Tracking
1. If handling delivery in-house, use our Driver Management tools so you can send delivery updates to customers

Attract more business buyers and increase conversion rates by:

Choose menu items that business customers love
1. Focus on group-friendly packages, individual boxed meals, and clearly identified dietary options
Ensure every single item has high-quality photos
1. Visual menus significantly outperform text-only menu in click-through and order rates
Keep your offerings simple to understand and order from
1. Provide the right variety to meet the needs of every corporate use case
Regularly review your menu performance
1. Identify top sellers and remove friction points for buyers building their carts

Lower your lead time
1. A lower lead time can help you capture more from customers placing orders the night before, or the day-of, a meeting or event
Increase delivery radius
1. Make sure your delivery radius includes hospitals, universities and corporate parks in your area
2. Use Dispatch to help you increase your delivery radius without having to hire additional staff
Lower your order minimum
1. A $75 order today may be an order for $750 next week
2. We recommend between $50 and $75 to avoid missing out on smaller orders
Update your hours of operation
1. 70% of our orders are fulfilled by 12 PM
2. Start your delivery hours no later than 11 AM to ensure your available at the busiest time of day for our orders

Be sure to also pick a lead time that will help you avoid rejections and cancellations!

Give your customers a path for placing catering orders directly through your website:

Conveniently manage your orders in your Partner Portal along with your Marketplace orders
Pay a reduced commission for orders coming through your website
Utilize Dispatch as needed and let our customer service team provide the support
Be more visible in the Marketplace with a boosted search ranking

Stand out to customers who are ready to order by:

Depending on your market, utilize Sponsored Listings or the Preferred Partner Program to be seen more on the Marketplace
Use Rewards as an incentive to attract customers to your menu. You pay a little more to give the customer a multiplier of points that can be redeemed for Amazon gift cards
Create Marketplace Promos or Online Ordering Promos to provide discounts that can encourage orders